Kinetic Anvil · Brand Kit & Guides

Logo & Mark

A Satoshi wordmark and a stratified-spine mark: layers settling onto a base. Reads as foundational, never flashy.

Kinetic Anvil

Reversed · on bone

Kinetic Anvil

Primary · on void

+ Do

Set the wordmark in Satoshi, 600 weight, Anvil in signal green.
Pair only with the strata mark.
Use on void or reversed on bone, with clear space around it.

× Don't

Letter the internal 'brain' or 'forge' names into public marks.
Recolor, gradient, or shadow the strata.
Mix Anvil with operation-specific imagery; the spine stays generic.

Color

Void ground, bone text, one signal green. The spine looks structural and quiet. Green marks live state.

Void

#111518

Primary ground

Panel

#161B1F

Cards · surfaces

Bone

#E9E7E2

Headlines · text

Signal

#3CB44B

Primary · live · jobs

Signal Deep

#2E9B3C

Hover · pressed

Bright

#00FF73

Rare · status pulse

Slate

#79808A

Captions · meta

Gold

#C9A24B

Rare · seals · internal

+ Do

Default to void and bone. Green marks live jobs and runtime state.
Keep the palette identical to Kinetic API; they are one family.
Use gold only for seals or internal marks.

× Don't

Flood backgrounds with green.
Open new hues. The palette is closed.
Drift the green; it must match the Kinetic signal exactly.

Typography

A grotesque for the interface, a serif for the rare editorial line, a mono for jobs, resources, and the contract.

SatoshiDisplay · UI · wordmark

A canonical, stateful spine for operations.

AaBbCc 1234567890 & @ % # +

Weights 400 / 500 / 600 / 700Tight tracking on displayLine-height 1.5

Cormorant GaramondEditorial · pull quotes

Generic nouns. Canonical truth.

AaBbCc 1234567890 & · , ; : ?

Weights 400 / 500 / 600Italic for emphasisSparing, for authority

Geist MonoJobs · resources · the record

POST /v1/jobs · job.completed · 22 resources · 114 ops

AaBbCc 1234567890 [ ] { } / \

Weights 400 / 500 / 600Jobs + resources always monoUppercase for labels

Voice & Tone

We speak to the engineers who build on the spine. Canonical, precise, and generic, never leaking operation nouns.

Canonical, not ad hoc.

Anvil is the single source of state. We describe one runtime, one contract.

Generic, not leaky.

The public contract uses generic nouns only. Operation specifics never surface.

Precise, not verbose.

Name the resource, the job, the scope. The spec is the source of truth.

Foundational, not flashy.

The spine holds everything up quietly. It does not compete for attention.

+ Do

Lead with resources, jobs, and the stateful contract.
Keep the public vocabulary generic.
Point reference apps and brains at the spine, never the reverse.

× Don't

Surface internal 'brain', 'forge', or operation nouns in public copy.
Promise behavior the conformance suite does not cover.
Use startup or hype language.

Elements

The spine system: stratified layers, a job ledger, hairline frames, and a strict documentation grid.

≡ STRATA

Settling layers

Stacked bars that settle onto a base: state accruing. The Anvil signature motif.

> JOBS

The ledger

Jobs and events set in Geist Mono. The record reads as an append-only ledger.

□ FRAMES

Hairline squares

Single-weight frames hold resources and rows. Structure shown, never decorated.

⊕ NODES

Live state

A green node marks a live job or runtime state. Used sparingly, never as fill.

⌗ GRID

Strict measure

Content holds a 1140px measure. Generous void around dense reference blocks.

✦ RESTRAINT

Hold the contract

If it does not serve the canonical contract, cut it. The spine earns trust by being exact.

House Guides

The Kinetic Anvil library. Spec, SDK, and integration guides land here over time, each marked public or internal.

Anvil API Docs

Public

The public developer surface: resources, jobs, scopes, and the live OpenAPI explorer.

Open guide →

Marketing Site

Public

The product front door: what the spine is, who builds on it, and how to start in the sandbox.

Open guide →

Spec & Conformance

Standing up

The canonical contract: 22 resources, the scope map, idempotency, and the conformance standard.

In preparation →

Brand & Voice Standard

Standing up

The writing system: generic-noun discipline, how to name resources, and what never surfaces in public.

In preparation →